Why this small business is the torque of the town

Rob also says the end of manufacturing of Fords in Australia means enthusiasts are now also more likely to keep their vehicle longer – and spend more on it – rather than getting the new hottest vehicle. 

“You can’t buy them new anymore, so people are keeping them and modifying,” he says. 

Rob is also determined not to repeat some of the bad service he received as a young bloke when he took his car to mechanics. 

“Customers also want to be more involved. If you give them an insight it becomes a relationship between the car, the customer and the business.” 

The increased volume of cars does not mean certain profits though. 

“This doesn’t mean your profit increases. Where the profit comes from is being efficient and getting the car out.” 

It is that drive for efficiency that has seen Rob acquire a new workshop in Malaga in the last year, expanding from 167 square metres to 510 square metres. Monsta Torque has been in the old workshop for a decade. 

He expects efficiency to increase by 100 per cent once complete thanks to three hoists rather than two. 

“We’ve been toying with moving to a bigger premises but we are pretty reserved people. We struggled for the last couple of years in Malaga,” he says. 

“A problem we had with the (old) workshop was we had one entry now we have four so we don’t have to interrupt and move cars.” 

Despite the expansion, Rob still has the same passion that drove him to run the business as a sideline while he did other jobs – including as a heavy duty diesel mechanic on the WA mines.

That passion is clear when he talks about his first experiments with the German made ZF gear box that came in many Fords. 

While other workshops would rip them out and install turbo 400s or power glide transmissions, Rob and his crew saw the potential. They experimented and were soon getting an even better performance. 

“We knew we could go fast at the racetrack and still have it in a daily driven car. We get components made in Perth and have developed our own products,” Rob explains. 

Now customers from the east coast approach Monsta Torque if they want their ZF gear box strengthened. 

The easiest way to see Monsta Torque’s research and development is via the assorted cars it has worked on to put out on race tracks at classic car events. 

One of Rob’s favourite cars is the Monsta Torque (Black and Green) FG XR6T sedan. “This car is highly modified and is fitted out with a full roll cage and parachute. It’s built to race!”

“It ran 313kms an hour at the Racewars 1,000m event in Albany in 2009 and has ran a 8.89 sec pass over the quarter mile at Kwinana Motorplex,” Rob says. 

“A close friend drives it – the reason for that is I am providing track support for our customers at the events - you can’t provide backup support and drive at the same time.”