Less than 10 years after its launch, ANZ’s home-grown goMoney mobile banking app has reached one million active users.
Developed in New Zealand, the app has become one of the most popular finance apps in the country. ANZ goMoney, which launched in 2011, was used to make almost 119 million individual transactions in the 12 months to September 2019 alone.
The app has long overtaken internet banking as the preferred way for customers to access banking online. There were almost 45 million goMoney logins in August 2019 compared with 10 million internet banking logins in the same month.
ANZ released iBank, a mobile banking app under the National Bank brand in 2008. iBank was one of the first native iOS mobile banking apps in the world.
ANZ Head of Digital and Transformation Liz Maguire said the app had changed a lot since its launch, and it continues to be expanded and improved as customers become more savvy about banking on their phones.
“When we first launched a banking app, we weren’t sure how customers were going to take to it,” she said. “At the time people were used to banking at a branch or on their computer. When we reached 10,000 active users that was a big deal.
“But as mobiles have become more integrated into our lives, we’ve seen a swing away from branches and online to mobile banking.”
When it launched, ANZ goMoney focused on allowing customers to make payments. Today, the app lets customers register for Apple Pay and Google Pay, receive banking alerts and manage cards and home loans.
“Customers now expect to have more control over their finances via their phone, and we’ve continued to evolve goMoney so it provides the information, functions, security and ease of use that individual and business customers need.
“That evolution will continue. For example, we’re starting work on integrating our digital assistant, Jamie, into goMoney so she can help with simple customer queries.
“Having a platform of this size and engagement is incredibly powerful, especially as open banking becomes more established.
“It means that in the future our customers will be able to see a more complete picture of their finances in goMoney, it will be easier to manage bill payments across vendors, and it’ll be easier to share banking data safely.”