As a child, Tara Tuarae-White remembers her mum buying clothes on family holidays to wear at home as a reminder of where they’d been.
Perhaps this is what inspired Tara’s love of fashion, which turned into a 25-year career in the fashion industry.
Growing up in Sydney, Tara now calls Rarotonga, with its pristine sand and crystal clear lagoon, her home.
On her first visit to the country with her native-Cook Islander husband Walter in 2007, Tara was surprised by the local fashion options and she felt there was an opportunity there. She began to dream of a new life in this island paradise and, one day, starting her own label. But it wasn’t until 2019 when the pair moved to the Cook Islands with their young daughter Te Aroha that her dream started to come to life.
“I wanted to create an inclusive brand for every woman, with clothing that made them feel beautiful,” Tara says. “It’s important to me that our clothing is created to fit all different sizes and shapes.”