Growing up on the family dairy farm in Inglewood also gave him a head start understanding of the needs of rural customers.
"I've sort of been in that space my whole life, and it's created quite a good foundation to be able to understand their needs and where they're coming from quite quickly," he says.
ANZ's large market share of agricultural customers was also a selling point for the new job, Jake said, and he was attracted to idea of fostering those long-standing relationships.
"I really enjoy the idea of being the conduit to allow people to achieve their goals in their farming businesses - it's a partnership, and there's quite a lot of history to that partnership," Jake said.
"A lot of these farms have been working with the bank for 30, 40, 50 years – we have clients that have banked with us for multiple generations, and that only happens if you maintain that relationship.
“It requires a high degree of trust between both parties – so our jobs as bankers is to continually work on that and make sure the trust endures.”
As a Relationship Associate, his job now involves assisting Relationship Managers in their dealings with those customers, and Jake says he's already been given plenty of opportunities go out on farm visits.
"It's good to put some faces to some names - and just sort of get a feel for how you serve those customers," he said.
“The local farmers are great - I’ve met a wide range of farming clients so far, from ambitious young couples looking to grow and expand, to older, more settled farmers wanting to consolidate while encouraging the next generation through.
“It’s pretty clear they’re proud of their local area and keen to protect it into the future, and Ashburton locals have also been really friendly at all the events I’ve been to - you always get a smile on the street!”