Muselk: Yes, the weird thing I've learnt with YouTube, which is both good, because it makes it exciting and also quite terrifying, is you really can’t actually plan too far ahead or really forecast too far ahead. Because it’s such a wild industry, where one day you can be growing by 1,000 subscribers a day and the next day you can grow by 30,000. The fluctuation is just huge across all fronts.
I think what I was really benchmarking off, I remember early on at least, was when I was making kind of a minimum wage level from doing YouTube, and that kind of felt like a nice little tick. Because it was like okay, this is a real job level now. But yes, I don't think I necessarily had a hard benchmark of what success was.
But I think one of the things that makes YouTube both good and bad, it's kind of a blessing and a curse, it’s really addictive when it comes to the numbers because YouTube, every single day and every minute of every day is updating you and giving you a report on how much revenue you’re making, how many views you’re getting, how many subscribers you’re getting.
Every day you post a video, you get to see how that video performs. It’s almost like if you got a performance review every single day in your normal job. It’s - on one hand quite stressful because if things aren’t going well, it’s like getting beaten down with negativity but also by the same token, it’s very motivating to try and drive you to keep going and keep pushing harder and get the numbers up and up and up.
So I think for me, in the early days in terms of benchmarking success, it wasn’t so much about a dollar figure, I’d say, it was just a lot more about the kind of trajectory that I had going. I wanted to feel like I had momentum behind me and that it was going upwards.