What the family has built is a true intergenerational success story. They were pioneers who successfully expanded into different locations and different products before consolidating and successfully growing their domestic and international markets.
Farming in Australia can be difficult and there are myriad challenges to deal with. But the Qualischefski family is a classic story in farming where families continue to expand, lower their cost of production and create diversity in produce and location to set up a long-lasting business.
One thing that’s always in plentiful supply among these families is determination and adaptability to deal with the challenges that farming throws at you. When you consider the twists and turns of the last few years – a global pandemic and a string of natural disasters including floods – you have to be resilient.
Take the impact of COVID-19. Seasonal labour is always a challenge in this type of farming, particularly in regional areas. Attracting people at the best of times is difficult, let alone when Australia’s borders are closed. And when you throw in the disruption to global supply chains and export markets, it’s almost impossible to plan for.
“It was pretty tough, going through COVID as it ceased all our export markets. So that meant we had an oversupply in the domestic market, Troy says. “The lack of labour was also a major challenge for us. For the first time in history probably, we didn't harvest crops because of lack of labour.
“We had heaps of broccoli and no export markets. And then when we finally had the customers come back after COVID had settled down, we had the flooding and we had no product.”
The area where Qualipac’s farms are situated was hit by a big flood in February of 2022 and that was followed by another deluge in May last year.
“To get two big events like that in the one year is quite something,” Troy says. “My father, until he was 70, he’s only seen one big flood in 1974. And my young kids have seen three of the biggest floods in the last 100 years.”
Dealing with adversity
So how do farmers cope with such adversity? They adapt their business model and their practices to deal with the new environment. Or they “change things up a bit”, as Troy puts it.
They look at crops a bit differently, how and where they plant them and how they harvest them. They get a bit smarter and more efficient in how they attract and manage labour. And they invest in plant and equipment and become more innovative in how they use agricultural technology.
Troy recently attended an agtech conference in California where he looked at camera technology to help take weeds out of crops and advancements in computer-guided tractors.
“The next generation in our business, they might never drive a tractor,” he quips.
Much of this expansion requires capital and investment in machinery, technology and infrastructure. At ANZ we help provide what is required to set those businesses up for the future.
Having a long-term relationship with a customer like Qualipac, helping them through all the adversity, only reinforces our shared understanding. It helps us to be aware of what's coming so we can help them to plan with confidence and make the most of their opportunities.
Mark Bennett is head of agribusiness at ANZ.