Despite same-sex de facto recognition reform in 2008-09, the disparities between de facto relationships and marriages remained apparent.
Between 2004 and 2017, same-sex marriage legislation would fail a staggering 22 times in the Federal Parliament.
After decades of protests and demonstrations by the LGBTIQ+ community and its allies, on 15 November 2017, 61.6 per cent of the Australian public voted ‘YES’ to amending the marriage act – redefining marriage as ‘a union of two people’. A monumental triumph for equality and inclusivity in Australian history.
For ANZ, the 2010s were a time to move beyond simply showing support, to activism. In 2014 we moved from celebratory sponsorship to premium partnership of the Sydney Gay and Lesbian Mardi Gras.
This included multiple campaigns taking the message to customers, employees and the wider community through ground-breaking creativity and authenticity.
These included the award-winning 2014 ‘GAYTM’ campaign, in which artists transformed 10 ANZ ATMs – underpinning our loud and proud support in the streets of Sydney. The 2017 emotive #HoldTight campaign, which highlighted research showing members of the LGBTIQ+ community feeling three times more uncomfortable holding hands in public than other Australians.
And the 2019 ‘Signs of Love’ campaign brought a little bit of Mardi Gras to several ‘Oxford Streets’ across the country to support the many LGBTIQ+ people who still feel unsafe in parts of Australia.