“[The government measures mean] we can’t train our clients in the gym and we also can’t use the equipment,” Shel says.
While a number of her colleagues resigned the day the gym closed, Shel was determined to find a way to save her business. She brainstormed ideas and reached out to friends and family for moral support.
“When the gym closed, I was packing up my things and was just about ready to go. Once I loaded everything in my car, I realised I had everything I needed apart from barbells and weights,” she recalls.
“The way I train is very adaptive. Thankfully over the years with experience and ongoing education I have the ability to train my clients without using any equipment and still focus on their goals.”
Reflecting on the impact COVID-19 has had on her business, Shel says she saw a significant drop in business as people were trying to come to terms with the uncertainty.
“I experienced a 60 per cent drop in one week,” she says. “That’s based on 30 sessions per week. The Personal Training business is based on clients and sessions so if we don’t have any sessions, we don’t make any money.”