Whether you’ve had a refreshing glass of Waterfords Sparkling Mineral Water on a hot summer day or sipped on a bottle of Pub Squash Lemon Soft Drink at a family barbeque, chances are at some stage you have enjoyed one of the many iconic brands made by Tru Blu Beverages.
In fact, one in every six beverages Australian grocery consumers buy is made by Tru Blu1.
Tru Blu has three state-of-the-art factories around Australia, producing brands such as Pub Squash, Waterfords, Diet Rite, Juices Crush, FruitCo, Glee, Riviera and Wicked Energy Drink.
Having full operations in Australia delivers Tru Blu the advantage of speed to market as well as helping it be at the forefront of product innovation – this is critical given Tru Blu’s vision is to provide every consumer with a quality product at an affordable price.
As part of its social governance, Tru Blu’s mandate is to develop healthy beverage alternatives for its consumers and strive for environmentally sustainable manufacturing and packaging solutions.