New opportunities in less competitive markets
During his research stage, Andrew visited several smaller (so-called Tier 3 and 4) cities in China and identified the opportunity to develop his own brand of health and beauty products.
Andrew says “these Chinese shoppers thought of Australia as clean, green and safe with high quality products, however they did not immediately recognise all of the most well-known brands. It is possible to promote our own product, alongside the large range we already carried”.
With the support of their own team in Shanghai and Hangzhou conducting market research, combined with sales and customer support locally in China, the partners have developed their own BioZen branded product range to be released in 2020.
With such a massive market to serve, the marketing expense could be very large. Andrew says although this is one of the biggest challenges, the key is to set this up as an integrated system that keeps growing organically.
“By having a strong foundation to keep customers connected, they are more likely to return with more orders as they spread the word to their networks,” he says.
This is a powerful channel not to be underestimated.