All Saints Estate adapted its businesses, using social media to its advantage. Without customers being able to visit its wineries, the business took the winery experience into customers’ homes via social media.
“Most of us are savvy with our social media - doing long-form videos about our products and giving people insight around the wineries via virtual tours,” Eliza says. Although she admits the productions were pretty raw, All Saints endeared itself to wine lovers from far and wide.
“I think because it is raw and it’s got people in their workplace talking about their product and it’s not scripted – it’s really lovely,” she says.
And finally - and all importantly – it’s a prosecco Eliza recommends we sample from the Brown Brothers range at this time of the year.
“We’ve had an amazing vintage for prosecco this year and obviously prosecco is growing by 60 – 70 per cent a year in sales, it’s a celebratory everyday drink,” Eliza says.
“The fruit looks amazing, it looks fresh, we’ve had an incredible season – there’s been cool nights and warm days, which is perfect for growing grapes.”
What better recommendation could there be – and supporting a local industry too.