Melbourne-based Scott Copeland is a great example of why you should always read marketing emails in your inbox carefully.
Way back in 2014, Scott, who is the Head of Product Development and Governance for Transaction Banking at ANZ, received an email from Virgin Australia as part of their frequent flyer program. However, this email was slightly different – inviting customers to enter a competition to be “upgraded to space class” for free.
“The bank is very similar to Virgin Galactic in terms of managing its product. We both maintain a rigorous approach to planning and testing, whilst ensuring continuous feedback is sought from customers in order to improve their experience.” – Scott Copeland
An avid stargazer, Scott quickly applied. The competition called for applicants to explain why they deserved a free ticket on a flight for which commercial tickets cost upwards of $A335,000. Scott simply said if he won, he would track down his primary school teacher from when he was 10 years’ old in 1979 who told him his dream of being an astronaut was unrealistic.
Much to his amazement, Scott received the call announcing he had won the ticket. True to his word, the future astronaut tracked down his old teacher Marilyn Mooney who was very excited for him.