The market demands digital
In the lead up to R U OK? day, enquiries from teachers started flooding in - they all wanted to know what activities Silent Sounds could provide for the day.
Shelley and Alistair knew they needed to bring a virtual experience to schools and homes.
“We had so many teachers reaching out… schools needed something to happen on this day and we wanted to give back to the community,” Shelley says.
However, with video conferencing and home-schooling fatigue becoming a real issue, they knew the available technology was not going to cut it.
Shelley says they wanted to create something more than just good-looking visuals.
“This had to be an experience that actually encouraged the kids to get out of their chairs and dance in their lounge rooms, sing-along and be fully in the moment,” she explains.
This led the duo to develop a new platform based on meaningful engagement, choice and accessibility.
Choose your own adventure
It was hard work to implement, however Shelley and Alistair agreed the new direction was worth it.
The solution was a one-way live virtual experience, where the screen is divided into sections.
The first three sections act as channels where the viewer can choose different experiences like a dance class, a DJ set or meditation. The fourth section acts as a control panel that allows the viewer to choose their own channel.
“When we came up with the idea, we had to put everything else on hold to get it ready in time. It was three weeks of long days and nights but we are so happy with the final product,” Shelley says.