Snow gear and eyewear company POWDA is one company that started during the Covid-19 pandemic.
Its founder Kim Western was undeterred by the country going into lockdown.
Instead, she used it as an opportunity to develop a website and her relationships with other retail and outdoor experience businesses.
“I was made redundant during the pandemic which initially made me worried,” Ms Western said.
“But very quickly I turned my thinking around and saw it as opportunity to focus solely on growing POWDA.”
“One of the best things to happen during and after lockdown was the way businesses collaborated. Egos were put aside and we helped each other get through.”
“My business relies on people being able to go outdoors so the lockdown and restrictions on gatherings had a huge impact."
“Without international tourists there have been fewer people on the mountain this year, but it’s been overwhelming to see the support New Zealanders have shown to local companies.
“I’ve had a lot of people reach out to me, wanting to buy from a Kiwi-owned business.”
In choosing a bank, Ms Western put a post on Facebook, asking friends which bank was the best for small business.
“By far, the most recommended was ANZ,” she said.
“The extras ANZ offers you as a small business, like accounting software MYOB and multiple accounts for separating different budgets for marketing, wages and product really helped me when I was just starting out.”