Described as a “10-year overnight success story”, Goodnature’s growth has been underpinned by a strong focus on design and innovation.
“From the beginning, we knew we needed to challenge the way pest control was being done,” Goodnature co-founder Craig Bond says.
It seemed that the loss of biodiversity was completely preventable if we could think critically about the current solutions and come up with alternatives that we could make work.
“We needed to come up with something that would help the country scale up its eradication effort – and to do that we needed to make the technology better and better all the time - keep refining it.
“It was clear to me that we should be the ones to improve this thing, not our competition, or another country - we needed to lead that.”
Goodnature’s latest innovation – tiny single-use biodegradable rat traps, which can be dropped in relatively high densities from a drone or helicopter - recently received a $1.3 million development grant from Government.
Still in development, the shuttle-cock-sized prototypes will biodegrade over a couple of months, leaving no waste or toxins.
It’s an approach to innovation and problem solving that is winning the company broad support.
“Goodnature’s overall approach to innovation and design - their constant effort to do better – to stay ahead of the competition and constantly find ways to make the traps more efficient and more effective – really makes them a standout,” ANZ New Zealand Managing Director of Business Banking Lorraine Mapu says.
“We’ve always seen the potential in what they are doing - not just for the country, but also for the wider world – and have always taken the time to understand and support the business.”
A recent survey conducted by the Department of Conservation shows just over a quarter of New Zealanders aged over 18 have set up a predator trap in their garden, with another third of Kiwis interested in doing so.
Goodnature sees this strong interest in trapping as part of a growing sense of collective responsibility when it comes to protecting the country’s biodiversity.
“We see that people doing this in their backyards as a gateway to doing more considerate things to the wider environment," Van Dam says.
“We want to make trapping as simple as recycling – so there's no reason for us all not to get involved.”