ANZ Bank New Zealand (ANZ NZ) today launched an initiative, ANZ Screen Savers, to encourage Kiwi families to become more security conscious, after research revealed that over half of over 65-year-olds have experienced an actual, or attempted scam in the last 12 months.
The new initiative asks Kiwi families to talk to their parents this Mother’s Day and help raise their awareness about scams by using the thing they love the most – photos of their grandchildren.
Kiwi families will be asked to take photos of their children holding a sign with banking safety tips and adding them to their grandparents’ devices as their wallpaper to serve as a reminder about steps they can take to avoid being scammed.
The research revealed that 50% of over 65-year-olds have encountered an actual or attempted scam. More than half of those who were scammed lost money, however only half of those surveyed who have experienced a scam reported it, and even fewer spoke to their friends and family about it.
81% of New Zealanders 65-and-over worry about being scammed, and for one in ten it is an ever-present worry.
The research from ANZ also revealed that banks and media play a leading role informing the public about scams, with over two thirds of over 65-year-olds hearing updates via their bank.
It also shows that 54% of them love receiving photos of their children, or grandchildren via their mobile phones.
“Older adults are being impacted by a range of scams, especially impersonation, remote access, and phishing scams. Our research shows they’re afraid of being scammed but aren’t always aware of what to do to stay safe, and sometimes the information about how to stay safe can also feel a bit scary and complicated,” said Ben Kelleher, ANZ Managing Director for Personal Banking
“We want to do something to help protect them from scams, in a way they will be open to. So we’ve created a simple way for families to help their grandparents by adding the top three banking safely tips into family photos that they can save on their phone as a constant safety reminder.”